foodora is an international on-demand, app-based delivery platform that allows food lovers to order the food they love from their favourite restaurants. foodora also allows customers to opt to order for pick-up. They deliver by bike or car in seven major Canadian cities: Toronto, Montreal, Vancouver, Quebec City, Edmonton and Ottawa.
What they wanted: The client wanted Peersways to source Canadian influencers living in Toronto and Mississauga for this campaign to promote foodora and their foodoraFIFTY campaign. foodora partnered with over 200+ restaurants to offer 50% off popular menu items. foodora wanted influencers to share their favourite menu items and restaurants to encourage their followers to use the foodoraFIFTY promotion and order through the foodora app/website.
What we did: We collaborated with 40 influencers, creating one Instagram post and at least one Instagram story. Influencers captured what food items they ordered with the foodoraFIFTY promotion, and shared the awesome deal of 50% off popular food items at over 200+ restaurants in Toronto.
Photo Credits: @cindyluchan, @ yescoffeenodecaf, @linder_surprise, and @thesavypantry.
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