Duracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables.

What they wanted: The client approached Peersway to raise awareness on the importance of stocking up on Duracell batteries while holiday shopping (because not all batteries are created equally). As well as the essential role Duracell, the most trusted battery, plays in powering toys on Christmas morning for children across the country. Our client also wanted Peersway to host three weekly contest via Instagram where influencers can enter by creating an Instagram Story.

What we did: We engaged over 100 mommy influencers across Canada to create two posts over a period of 3 weeks. The influencers were requested to post one lifestyle image and one flat-lay image with text encouraging followers to stock up on Duracell batteries during their holiday shopping because Christmas morning meltdowns can be avoided by choosing the most trusted batteries.


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