The Council for Healthy Eyes Canada (CHEC) is a non-profit organization whose objective is to educate Canadians about the importance of vision health and to encourage Canadians to get regular eye exams.
What they wanted: The client wanted Peersway to source Canadian influencers living in Western Canada; British Columbia, Alberta, Saskatchewan and Manitoba for this campaign. CHEC wanted influencers to encourage heads of households to have their (and their families) eyes checked and raise awareness about the many dangers if not doing so. They wanted influencers capture eye-related content for the photos, and share a call to action of finding an optometrist at thinkaboutyoureyes.ca or learn more at thinkaboutyoureyes.ca.
What we did: We collaborated with 90 influencers, creating one Instagram post and at least one Instagram story. Influencers shared why you should take care of our eyes, where you can find the closes optometrist and where to learn more at thinkaboutyoureyes.ca. Additionally, influencers shared a personal story with their content.
Photo Credits: @rhiannonmairi, @raisingos, @hustlewithluster, and @laaurenhahn.