About Jacqueline Zote

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So far Jacqueline Zote has created 4 blog entries.

Influencer Marketing for Small Businesses

2020-02-25T14:56:41+00:00February 25th, 2020|

For small businesses, the one thing that holds them back from influencer marketing is budget. Unlike established companies and global brands, small and local businesses have limited finances to work with. So they can’t dole out hundreds of dollars for a single social post. The good news is influencer marketing for small businesses isn’t [...]

Benefits of ‘Always-On’ Influencer Campaigns

2020-02-18T05:21:35+00:00February 18th, 2020|

Building an always-on strategy may be one of the top influencer marketing challenges, but its benefits are tenfold. Always-on influencer marketing involves partnering with influencers for the long term instead of running a one-off campaign. Here’s how it can benefit you: 1: Adds Authenticity Always-on influencer marketing allows influencers to [...]

How to Find Instagram Influencers in Canada

2020-01-23T13:11:13+00:00January 23rd, 2020|

You’re launching your first influencer marketing campaign but you’re stuck on the most important step – finding influencers to work with. Not only do you have to make sure they’re in your niche and relevant to your location, you also have to verify their authenticity. To find Instagram influencers in Canada, you have three [...]

The Rise of Nano-Influencers

2020-01-13T11:49:20+00:00January 10th, 2020|

For a while, brands have been using reach as a major criterion in their influencer search. Yet this doesn’t always pay off for every type of brand or campaign, as massive reach doesn’t guarantee that you’ll reach the right people. That’s where nano-influencers come in. Read this post to learn all about nano-influencers – [...]