You’re launching your first influencer marketing campaign but you’re stuck on the most important step – finding influencers to work with. Not only do you have to make sure they’re in your niche and relevant to your location, you also have to verify their authenticity. To find Instagram influencers in Canada, you have three [...]
Yves Rocher is the creator of Botanical Beauty, offering a wide selection of products with the greatest respect for nature and women. As a Botanist, Harvester, Manufacturer and Retailer, Yves Rocher is the only global cosmetic brand to control the entire life of its products: from plants to the skin of its 300 [...]
For a while, brands have been using reach as a major criterion in their influencer search. Yet this doesn’t always pay off for every type of brand or campaign, as massive reach doesn’t guarantee that you’ll reach the right people. That’s where nano-influencers come in. Read this post to learn all about nano-influencers – [...]
