Gillette Case Study
Gillette, part of the Procter & Gamble (P&G) family, has been around for more than 115 years. Gillette's product offerings include razors, pre- and post-shave products, deodorants, and body washes. In 2017, Gillette On Demand, a shave club with flexibility, was launched in Canada. What they wanted: This holiday season, [...]