Peersway Blog

We love featuring our influencers! You can read about their experience being an influencer, what motivates them and how they have been able to build their own personal brand. We also regularly share resources and tutorials for influencers that help them create authentic and engaging content for their followers.

Swayer Spotlight

Linder

@linder_surprise

Based in Toronto, this rising TikTok and Reels star, boasting 1M+ views, is killing it as a food & lifestyle nano-influencer. Get to know more about Linda and hit the follow button to add some joy to your life!

Small Business Feature

Latest Tutorials

Influencer Report – Data and analysis of what influencers want

A comprehensive report that unveils critical insights into the influencer landscape, shedding light on preferred industries and compensation models to addressing influencers' pet peeves and the nuances of affiliate marketing.

January 29, 2024

The Top Social Media Platforms for Influencer Marketing

There are many social media platforms you can use for influencer marketing. Contact Peersway to learn how to use the best ones.

June 20, 2023

The Dos and Don’ts of Influencer Marketing: Best Practices for Success

Influencer marketing is a way to increase brand awareness. Contact Peersway to learn how our marketing campaigns can help your business!

June 5, 2023

Top Influencer Marketing Trends in 2023

Influencer marketing trends constantly come and go. Its important to stay up to date current trends to keep momentum. Here's the top influencer trends of 2023.

May 15, 2023

How to Measure The Success Of An Influencer Marketing Campaign

So, you've teamed up with an influencer, and created fantastic material for your brand. Now how does your company measure influencer marketing now? Here's how.

May 5, 2023

How An Influencer Marketing Agency Can Help Your Non-Profit Organization

Non-Profits advertising and influencer endorsement go hand in hand. Here’s a look into how influencer marketing agencies can help your next campaign!

April 15, 2023

3 Ways an Influencer Marketing Agency Can Help Boost Your Online Sales

Influencer marketing is incredibly beneficial when looking to boost your online sales, but it isn’t easy to do. Here’s why working with an agency can benefit you

April 5, 2023

Your Guide to Influencer Marketing Metrics

How can you be sure you're getting the most out of your influencer marketing campaigns? The following is your guide to Influencer Marketing Metrics.

March 15, 2023

How Influencer Marketing Can Help Your Company Launch a New Product

Successful product launches require influencer marketing. Like any marketing strategy, an influencer strategy must be developed first. Here's a look at how!

March 2, 2023

Marketing Strategies for Micro and Nano-Influencers

An influencer is someone who can persuade, write captivating captions, and produce engaging content. Here's how to establish an effective influencer marketing strategy for your target demographic.

February 20, 2023

Tips For Working With Influencers

It can be tricky navigating how to work with influencers online. Here’s a guide to help guide you in the right direction!

February 5, 2023

The Many Benefits of Hiring an Influencer Marketing Agency

Don't waste time and energy learning influencer marketing strategies yourself. Consider an influencer marketing agency for your next campaign!

January 15, 2023

How to Find Micro Influencers

How do you locate the right micro-influencers for your brand? Here are several approaches you can take to find micro-influencers online.

January 5, 2023

What Are the Pros and Cons of a Micro-influencer?

When advertising with influencers, brands may think those with the largest following is best. But this isn't always the case. Here are the pros and cons of micro-influencers.

December 16, 2022

Everything Brands & Influencers Need to Know About Engagement Rates

For an influencer to be successful, they must have engagement. In this article, we'll & explain engagement, and why it's so crucial in today's online marketing.

December 6, 2022

What is a Micro-Influencer & Why Are They Important?

The influencer makes the campaign. After successfully managing 500+ campaigns across Canada and the USA, we cannot overstate how important your choice of influencer is to your performance online.

November 16, 2022

The Fundamentals of Influencer Marketing

If you are new to influencer marketing strategies, this article will help you understand the basics so that you can feel empowered to launch your first influencer campaign.

November 1, 2022

Last Minute Toronto Curbside Pickup Gift Guide

Have you made a list? And are you checking it twice? With Christmas arriving in less than ten days, will all of your gifts arrive before Christmas day?

December 17, 2020